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Which domain extension should you use?

Three questions, thirty seconds, and a recommendation you can check live.

1. What are you building?

3. What matters most?

How the recommendation works

Each extension is scored against your answers using our extension guides: what it signals to visitors, who it's built for, its price tier and how Google treats it. Country codes only rank highly when you choose a country, because they tell Google and customers that you're local.

Extension FAQ

Which domain extension is best?

.com is the safest default because people type it automatically. If it is taken or does not fit, choose by audience: a country code for local businesses, .io or .ai for tech, .org for non-profits, .shop or .store for e-commerce.

Do domain extensions affect SEO?

Not directly. Google treats generic extensions equally. Country codes signal a country (useful for local businesses), and Google treats a set of ccTLDs like .io, .ai, .co and .me as generic.

Should I buy several extensions?

If you are building a brand, register the .com and your main country code where affordable, and redirect them to one main site. Don't spread content across several domains.

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